Suburb Property Profile: Warrnambool, VIC 3280
Located approximately 226–265km south-west of Melbourne's CBD, Warrnambool sits within the City of Warrnambool, on the Southern Ocean coast. Established in 1855, it's Victoria's largest coastal city outside Greater Melbourne, sitting at the western end of the Great Ocean Road on the Princes Highway. The city provides retail, professional, educational, social and health services to a regional catchment of around 100,000 people. Here's our comprehensive guide to the area.
Location Demographics
The population of Warrnambool sits at 31,308 according to the 2021 Census (with the wider Warrnambool City recording 35,406), up 5.6% from 29,661 in 2016. The median age is 42, and the largest age group is 55–64, at around 13% of residents, with roughly 23% under 20. Median household income sits at $1,385 per week.
Travel & Infrastructure
Warrnambool railway station connects the city to Melbourne via V/Line, and the Princes Highway provides the main road route, with the city forming the southern end of the Hopkins Highway and the western terminus of the Great Ocean Road.
Shopping
Warrnambool's town centre provides a full range of retail, professional and dining options befitting its role as the largest regional city in the area, drawing shoppers from across the wider Great Ocean Road catchment.
Schools & Recreation
Warrnambool's main education centres include Deakin University's Warrnambool Campus and South West TAFE, alongside a full range of government and private primary and secondary schools and pre-school centres — a genuinely comprehensive education base for a regional city.
Local Amenities
Warrnambool's coastal setting is its defining feature, with surf beaches, whale-watching platforms and the famous breakwater drawing visitors alongside locals. Lake Pertobe Adventure Playground offers family recreation close to the foreshore, and the city hosts events including the Port Fairy Folk Festival nearby, along with sprint cars and horse racing. The dining scene and arts precinct have matured in recent years, and housing remains genuinely affordable compared to coastal alternatives closer to Melbourne — a combination that continues to draw sea-changers, students, retirees and professionals alike.
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Joel Robinson
Joel Robinson is the Editor in Chief at iBuildNew, where he leads the editorial team and oversees the country's most comprehensive news coverage dedicated to the new home building industry. With more than a decade of experience in residential real estate journalism, Joel brings deep insight into Australia's evolving home building and construction landscape.
